While most likely best-known among the public as a treatment for autism, the field of behaviour analysis has far-reaching beneficial applications. Unfortunately, however, it’s often portrayed in the media in a negative light, focusing on inaccurate stereotypes regarding punishment and control.
So, what exactly does it involve?
Behaviour analysis is a natural science approach to understanding behaviour, learning, language and cognition. As a science, it’s conceptually similar to the disciplines of psychology, biology, chemistry and medical science.